AMAZING EVENTS FOR INCREDIBLE PEOPLE.

Welcome to a Whole Different World

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noun:
Cannonballism

The ethical theory that pleasure (in the sense of the satisfaction of noble human desires) is the highest good and the proper aim of human life. When the perfect congregation of people, road and machine results in a higher sense of being, Cannonballism has occurred.

THE GREATEST ...
… pleasure in life is doing what other people say you cannot do.
Walter Bagehot

01

Cannonball 100029TH MAY - 1ST JUNE 2025

Our brand new long weekend motorcycle road rally. Discover more

02

Cannonball Bike Run7TH - 14TH SEPTEMBER 2025

The World’s Greatest Motorcycle Road Rally. Discover more

03

Drive a Formula 1 CarMULTIPLE DATES AVAILABLE

The Ultimate Driving Experience. Discover more

04

BasecampALWAYS OPEN

Where Adventure Lives. New project opening soon. Discover more