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The Motorcycle Industry is Dying

  • By cannonball

Sales of motorcycles peaked in the US in 2006 at 700,000 units. They fell during the recession and never truly recovered – in 2016 just 370,000 were sold.
Bikes are popular with a dying market: baby boomers. Millennials are more likely to want an electric green car.
The industry has tried to respond by coming out with lighter and cheaper bikes equipped with new safety features aimed at first-time urban bikers.
Harley-Davidson’s new line of bikes cost around $12,000 – their marketing chief talks about them costing $6 a day, encouraging the young to sacrifice their lattes for one.


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