- By cannonball
There are plenty of great design stories out there, but few of them involve a Mormon, a Muslim, and social media. And we promise we’re not setting up a groan worthy joke either. Mehmet Doruk Erdem is a Turkish designer and the man who designed the concept for the BMW Alpha. It’s a motorcycle explicitly designed for the Bonneville Salt Flats and taking a shot at the land speed record. For inspiration, Erdem looked to the Great White Shark. Not the first place we would have thought, but once he said it, it made a lot of sense.