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Is Husqvarna The Lexus Of The Motorcycle World?

  • By cannonball

When KTM purchased Husqvarna in 2013, it wasn’t clear how the Austrian brand would position Husky in its lineup. Four years later, as the 701 and Vitpilen 401 models and the Svartpilen 401 are officially unveiled in production form at this year’s EICMA, it seems like KTM has taken a page from the automotive world, casting Husqvarna as its more design-centric, “exclusive” model line. Does that mean Husqvarna is to KTM as Lexus is to Toyota (or Audi is to VW, to keep it more Teutonic)?
The analogy doesn’t quite hold up in the details, but it does help frame Husqvarna as more of a boutique brand, which may placate those lusting after the Swedish roadsters when they discover the prices are higher than their KTM cousins, as we suspect they will be.


Thoughts? #Husqvarna #Lexus #Motorcycles