- By cannonball
In the biggest shake up in recent memory, Harley-Davidson have thrown caution to the wind and unveiled a radical new range of motorcycles that will change the course of the brand for years to come. Aimed squarely at attracting a new, younger audience both to the brand and to motorcycling in general, their new range of middleweights and electric bikes will take the old bar and shield until totally new territories. At the same time, they’re also modernising and improving their core Tourer and Cruiser offering with brand new electronics and improved connectivity, changing the way their dealers operate and even exploring direct to consumer online sales. Strap in folks, this is going to be a wild ride.
Interesting move from Harley Davidson…